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Business Strategy

Defining digital transformation for small businesses

As we have described, the future is bright for small business owners that can follow the path blazed by early adopters of technology, who have by extension become adept at how to utilize technology to better connect with their customers, employees and affiliates. If you want to embark upon a path of digital transformation, think long and hard about not only the choices and the path (along with the associated…

Improving branding in the digital age

The scope of branding has expanded tremendously with the proliferation of social media and the multi-platform outreaches that are possible in the digital age. In general, anything you do should be consistent with your “human brand” – the image you wish to portray should adhere to your core values and your messaging should be attuned to that. In this day and age, you have to assume that people are going…