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Digital Marketing

Improving branding in the digital age

The scope of branding has expanded tremendously with the proliferation of social media and the multi-platform outreaches that are possible in the digital age. In general, anything you do should be consistent with your “human brand” – the image you wish to portray should adhere to your core values and your messaging should be attuned to that. In this day and age, you have to assume that people are going…

Improving marketing in the digital age

Multiple channels and platforms can be utilized by small business owners to boost their profiles and enhance the sales of both new and existing products in the digital age. In this article, we have broken down some of the critical steps, considerations, and requirements that will guide you on how to market your business better in the digital age. The main steps we discuss are as follows: 1. The use…